The audience for artists who consistently produce conscious rap is largely underground.

Groups such as Cambio Negro and Chico Science adhere to a musical style known as rap consciencia (socially conscious rap).

"Our badge has been positive, conscious rap," he said.

In fact, some groups adhered to what they called rap consciência (socially conscious rap) and opposed hip-hop which some considered too alienated and consumerist.

It specifically refers to the fall of conscious and Afrocentric rap; as well as the rising popularity of West Coast hip hop and G-funk.

NME said, "'Exhibit C' is the most accomplished piece of 'conscious rap' this millennium - perhaps ever."

The result has been an outpouring of video and music, much of it racially conscious and politically tinged rap or electronica.

The more political, socially conscious rap, Vasawa said, was for an older generation.

Influenced by North American socially conscious rap and the Native tongues movement, Advanced Chemistry is regarded as one of the main pioneers in German hip hop.

Though their name might imply violent gangsta rap, Lords of the Underground match socially conscious raps with hard-hitting beats.