The competitors argue that the difference between their claims to freshness and Ragu's is significant.
Ragu, the competitors argue, uses tomatoes that have already been heat-processed before they go into the sauce.
Its competitors, for their part, argue that Gemstar uses its patents to restrict competition and has squelched innovation in the process.
In fact, American Express's competitors argue that they will be able to match any new technological initiative.
The aspiring competitors have long argued that they cannot buy the most popular programs that they need to attract consumers.
European competitors argued that American plane makers were getting an unfair advantage from the cut-rate dollar.
The group's competitors argue that the proposed legislation would also level the playing field.
But competitors argue, as had Amazon, that outside arrangements are too risky.
At least one competitor argued that E Dubai had an unfair advantage.
Negative competitors will generally attempt to either demonstrate a lack of need for that policy or argue that its disadvantages outweigh their benefits.