Novation saw the potential of such a service - and the competitive threat.

The horsepower race is a calculated response to a competitive threat.

And he repeated a common refrain about the competitive threat overseas.

Foreign countries often use dumping as a competitive threat, selling products at prices lower than their normal value.

Microsoft says it is just reacting to a competitive threat.

The Japanese competitive threat is now a sorry heap of bad debt.

So have many retailers who see direct marketers as a growing competitive threat.

Experts on both sides of the Pacific believe the competitive threat is exaggerated, however.

The Baltimore business community viewed this project as a competitive threat.

However, there is still some concern about a renewed competitive threat from Japan.