These companies may be learning how to overhaul themselves to compete on price and quality.

Private education makes minimal effort to compete on price and I don't really know why.

Once everyone has the same features, they'll start to compete on price.

They've proved pretty consistently that they won't compete on price.

"It was impossible for a quality company that offered full service to customers to compete on price," he said.

And company executives say they would not compete simply on price.

They are competing on price and learning to control inventory well.

They must compete on price or close up shop in the world to come.

American Leather feels the pressure, too, but its strategy has never been to compete on price.

Manufacturers can no longer charge according to some idea of 'value' but must compete on price and performance.