Two English companies have jumped in to begin major developments.
When a storefront opened up again recently, the company jumped.
The company could also postpone an offer, they said, and jump into the auction later.
The company jumped at the chance of this offer, and a contract was drawn up.
The company also jumped into the color copier business just a year ago and now has 15 percent of that market.
And the company jumped to a $600 million profit last year from a $4 million loss in 1987.
Even some companies that do not produce programming are jumping into the fray.
How quickly other companies will jump in remains to be seen.
The company is also jumping headlong into the broadband Internet access market.
"It's just the low rates and the companies are jumping in for this brave new world of sub 7 percent bonds."