As the commercial shows the candle being relit, the voice continues.
One commercial showed a young man - a dot-com refugee?
The original commercial shows a man in his bed, saying that he and his wife could never agree on a mattress.
Another commercial shows a black father on the verge of tears saying: "School choice is good enough for the governor's family.
Many commercials show a child playing with a game or toy with her parents.
The commercial shows a woman, seven months' pregnant, going into labor as her husband watches worriedly.
The first two commercials in the series, for instance, show no close-ups of clothing.
More recent commercials have shown him computer animated in a real-world setting.
Two other commercials show elderly people announcing that they lost their retirement savings.