He said the campaign might use its findings to create commercials.
In that year he created commercials for only two House races.
One was even selected to create commercials, he added, "but the creative didn't test well."
It has also created 15-second commercials for movie theaters to promote the Web campaign.
Asking consumers to help create commercials is a hot trend in advertising.
On the other hand, some advertisers that have bought air time are creating commercials to introduce during the show.
The first commercials created by Fallon are scheduled to appear this fall.
They are known for creating quirky commercials, videos, and short films.
As the article said, two partners in the firm declined to say whether the agency would create commercials for Mr.
Advertisers are creating more commercials that can deliever the same message in different languages around the world.