Styles and color preferences have changed considerably over the decades.

Outfits are made to order from individual measurements and color preferences.

Their neurons are not restricted to a single color preference.

Their color preferences were then introduced into the line.

There is evidence that color preference may depend on ambient temperature.

A few studies have shown that cultural background has a strong influence on color preference.

A study looked at color preference in British and Chinese participants.

Or does this distinction between color preferences occur on a different level?

In other words, couldn't the color preferences be learned rather than innate - something we're born with?

Read the next page to find out how the origins of our color preferences might be found on the African savannah.