The principal unit in the organization of the Fraternity is the college chapter.

In the spirit of the once prominent organization, a number of college students have revived college chapters across the country.

Its members also include 220 local advertising associations across the country and 200 college chapters.

Local, youth, and college chapters organize activities for individual members.

Alumni candidates are elected by the college chapter.

This is accomplished through a grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.

"Why should we be paying for Newt to promote himself to college Republican chapters?"

The letter delivered to 1,000 college Republican chapters in May 1993 did not sound like a promotion for a typical academic course.

The successful grassroots strategy has resulted an active network of 300+ college chapters with more than 11,000 members by 2008.

Three hundred and fifty-two college chapters of the marketing association have been invited to compete.