He explained much of public opinion to stem from enduring collective attitudes and sentiments, learnt through socialization.
The victory improved their record to a still horrific 4-15, but their collective attitude is no longer so sullen.
The group will meet once or twice a month to discuss business coming before the council and to decide on a collective attitude.
But parents' opinions seem more often shaped by intensely personal factors rather than by any collective attitude.
That just about summed up the collective attitude too and Dunn doubled the advantage immediately after the interval from another rapid raid.
"We reflect the individual and collective attitudes of the public on many issues," she said.
Their collective attitude stands in stark contrast to that of the other major second generation immigrant group in modern Britain.
But even though they have improved only in the slightest steps, their collective attitude has improved immeasurably.
It's like a collective attitude about 'we don't need air-conditioning.'
We will not understand collective attitudes until we are more aware of individual ones.