Besides this, the music CDs and cassettes were co-branded with the cola company along with the launch of the sale of collectibles from the film.

Critics of the cola companies have seized on Mr. Downs's appointment as a flash point in the battle to keep corporations out of schools.

Mr. Duff branded the cola companies' announcement as a public relations stunt that would prove too costly to pursue.

He targets market segments as smoothly as any cola company.

The sneaker companies and the cola companies promote these Games for profit.

In 1951, founder B.J. Frink died, and the cola company did not survive long after his death.

The cola companies say that in a global business climate, music and celebrities transcend cultural barriers and raise international sales.

The global expansion of American cola companies continued yesterday as Pepsi-Cola International said it would invest $750 million over the next five years for its operations in Mexico.

Also, each cola company's parent franchise company developed or distributed their own root beer and the franchisees were only allowed to distribute that brand in their territories.

Consequently, the cola companies developed and invested heavily in equipment to dispense their products at home, at school, at work and at play.