He was credited with creating the name Taster's Choice for the freeze-dried coffee brand.

The wholesale coffee brand has been retained, however, and is sold in grocery stores.

In 1953, the coffee brand was introduced to supermarkets.

But one of those traditional coffee brands is tiptoeing into the upscale shelf space this week, aiming to attract a more mainstream consumer.

Starbucks, he said, may soon overtake Folgers as the country's largest coffee brand.

During the depression independent coffee brands go bankrupt or are consolidated by the large brands.

Barcaffe has become the strongest coffee brand in Slovenia, with approximately 60% market share.

Many coffee brands were founded and are headquartered in the city.

Other Single-serving coffee brands, such as Nespresso, also have proprietary systems.

"We feel the synergy will let us establish ourselves as New York's premier coffee brand," he said.