"If we hadn't made the change sometime soon, we might have been struggling to keep our circulation growth, so it was an unavoidable cost."

Not too many people are showing that kind of circulation growth, and it is in support of the company's national expansion.

After two years of explosive circulation growth, Soviet newspapers are being deserted by their subscribers in droves.

The Times has also sought to build on the encouraging circulation growth of its national edition.

The $10 million television and outdoor campaign - the magazine's first - comes at a time when circulation growth is already strong.

Despite the briefly optimistic circulation growth, the magazine's financial outlook remained shaky.

The boom in the teen-age market is also reflected in circulation growth.

Under Pratt, the magazine experienced rapid circulation growth.

"They have great circulation growth and it is a well-produced magazine," he said.

The New York Times Company emphasized its circulation growth during the last year, in which daily sales went above 1.1 million for the first time.