If those circulation gains hold, he said, "We'll be very pleased."

Scripps also, he said, has "not been able to turn circulation gains into operating profits."

Instead, it is looking for targeted sports coverage to produce targeted circulation gains.

Analysts said that making large circulation gains would always be tricky, regardless of the approach.

Like Compute, Longevity is showing circulation gains in the latest six-month period, with average sales of 331,165.

For every full year since 1980, however, the newspaper has recorded circulation gains.

Many conservative magazines are enjoying impressive circulation gains.

Of such stuff are circulation gains made.

The Sunday News showed a circulation gain of 4 percent, to 964,030, the only sign of significant growth among the four papers during the period.

But with the project paying off in circulation gains, more editors supported it.