His pitch was less than perfect, but his charm never failed.

Where reason didn't work and charm failed, she settled for simple intimidation.

But the novel's quirky charm fails to conceal what's missing.

Other charms have failed, too-I'd not let this go without testing it, thorough like.

The charm of it hardly ever fails.

Those who followed voodoo rituals believe that such a charm could never fail.

Times like this, she wondered if her charm had failed altogether.

It lures me through eternity when all other charms fail.

For example, if charm fails, the silent treatment or coercion may be used.

That charm never failed him, and it appealed equally to men and women.