"Or I may have to change my business model," he said.
The movie industry has not changed its business model since lord knows when and its now suffering because of it.
But the things that will fundamentally change Microsoft's business model are already in place.
The labels, he said, should think hard about compromising by changing their business model.
In 2001 the company changed its business model from retail to web based.
"We felt the union wanted to fundamentally change the store's business model."
Still others changed their business model or represent countries that no longer exist.
We want them to change their business model to suit modern times.
The focus I have had is on whether an adverse ruling will fundamentally change the company's business model.
But it is flattering to see bigger companies change their business model to be more like ours.