The chain has been using newspapers since it started a quarter-century ago.
The chain uses both the English and French versions of the name in some parts of the country.
But the chain also uses some of the best technology, real-estate expertise and merchandising skill in the retail business.
Many chains, in fact, use the city as an important test market.
He said the deal would increase efficiency because both chains could use the same distribution and buying systems.
The chain has used at least five different advertising slogans since 1997, four of them since Sept. 11, 2001.
He couldn't believe any jewelry store, or chain of stores, could use that much pure gold.
The chain settled the class-action suit in 1993 for $1.5 million and no longer uses the test.
Although the chain has used various drawings for promotions from time to time, it does not use a logo.
Gee chains used an arrangement with one master and (typically) three slaves.