Later, Boots was interviewed on a radio program sponsored by a cereal company.

Realizing the toy was quite unlike anything in their line; they paid the cereal company $2,000 to stop production and bought the rights for $5,000.

During the 1940s he sold the idea of a toy whose body parts would stick onto a potato to a cereal company.

Lerner finally sold the toy for $5000, to a cereal company.

The cereal company wants the public to be aware that it is selling whole grains, not fiber.

Other cereal companies are also guarded in their statements about rice bran.

By the early 1980s, cereal companies were responding to consumer preferences that had become complex and specialized.

In 2005 they were $6.89 billion but alternative cereal companies continue to expand.

As part of the deal, Saulsbury helped to finance advertising for the cereal company.

Mandarins would be paid to predict the profits of cereal companies.