There's no indication, however, that the cellular industry is impressed.

"Now the cellular industry will explode for the same reasons."

By contrast, the cellular industry is now divided among at least three different technologies.

The cellular industry gets more than 98 percent of its revenue from plain old talk.

"The cellular industry is a good area to be poking around for value."

At any rate, I'm all for a new player in the cellular industry.

"We take the position with the cellular industry that, yes, consumers need to be responsible for their own behavior," he said.

The cellular industry sees the new requirements as an opportunity.

But the cellular industry called the decision unfair and threatened a fight.

The history of the cellular industry should serve as a ready guide for what to avoid, others contend.