"Telephone companies are doing at least as well, and in most cases, better, than projected in the cellular business."

These services, rapidly coming on line, will reinvent the cellular business just as we have witnessed over the last 15 years in the long-distance industry.

U S West plans a public offering of its cellular business.

The primary reason for the spinoff was to free the cellular business from that prohibition, among others.

The cellular business measures the size of markets by potential, rather than actual, customers.

He was sure that latecomers to the cellular business would pay far higher prices.

But the cellular business grew at a 42.5 percent rate, to 366,500 subscribers.

But despite all the promise, cellular and other wireless businesses have yet to turn a profit.

The company also reported its domestic cellular business now had 2.54 million subscribers, up 32 percent from a year ago.

Today, the cellular business is a $10-billion-a-year industry with rich profit margins.