Q. Why take on an assignment like this, given that your beat has been largely celebrity profiles and the like?

A friend who writes celebrity profiles snickered at my naïveté.

The magazine focuses on Beauty, Fashion and health along with celebrity profiles.

TV - entertainment news, variety shows, and celebrity profiles.

Real Life focused on positive, human interest-type stories and occasional celebrity profiles.

The embrace has pushed up prices while shaping a few celebrity profiles.

People magazine has made a success out of writing celebrity profiles without the celebrities.

That is partly because of the limits on the art of the celebrity profile, editors say.

It will still have no celebrity profiles and no reviews.

It features, as its name suggests, a varied range of celebrity profiles, articles on fashion, personal finance and night life.