Smaller catalogue merchants can scrap their shipping orders with U.P.S. and switch to a competitor with relative ease.
A catalogue merchant could quickly call up data from its computer that would indicate the status of a caller's account even before the sales representative answered.
Attracting customers like Mrs. Santucci is a daunting task these days for retailers and catalogue merchants.
A number of other big catalogue merchants said today that they, too, have felt cost increases.
A catalog merchant (catalogue merchant in British and Canadian English) is a form of retailing.
In the United Kingdom, the largest general goods retailer is Argos, a catalogue merchant.
The next six weeks of Christmas shopping will be critical to the sales of many retailers, but none more so than mail-order catalogue merchants.
For mail-order catalogue merchants, the next six weeks of Christmas shopping will be critical.
Retailers have learned from the success of the catalogue merchants, and they are increasingly offering mail-order shopping themselves, said Chet Dalzell, the association's spokesman.
Argos is a catalogue merchant based in the United Kingdom and Ireland.