Ward wrote the first catalog copy.

In those early years as a freelance writer she wrote everything from business letters to catalog copy.

The catalog copy claims that it can be used "to enliven fall displays and for personal protection."

She was a copywriter for an ad agency, working mostly on catalog copy for manufacturers of faux country style clothing.

The cover had been designed, the catalog copy written.

"This is rebellion made ready-to-wear," the catalog copy boasts.

I will read what the catalog copy says: 'Boontaag is the most profitable manufacturer of toys and furniture in the world.

A famous author named Michel Houellebecq writes catalog copy for one of Martin's shows.

In 1999, the company made Multichannel Merchants list of best catalog copy, ranking second.

It is said that in 1880, Aaron Montgomery Ward himself initially wrote all catalog copy.