With low ticket prices and catchy graphics, it attracted younger, more casual audiences.

Apple trying to go for a more casual audience makes perfect sense.

The remaining male loungers and the women- who for the most part remained somewhat more distant- formed a casual audience.

The only thing smartphones address is the extremely casual audience that would never play games in the first place.

Another common assertion is that, while the album is likely to appeal to Primus fans, it may be inaccessible to a casual audience.

World of Warcraft, however, has shattered the expectations of just about everyone in the game industry because it also appeals to a broader, more casual audience.

This new partnership hopes to increase exposure of MLG to a larger more casual audience.

If it lives up to it's potential, it may just hit the sweetspot between the core and casual audiences.

There are no familiar words, after all, to guide neophytes or casual audiences through the themes or substance of choreography.

GameMill Publishing is a publisher of games aimed at children and "casual" audiences.