Rival campaigns are now trying to figure out what that change means for them.
"Their campaign is basically trying to do reverse plastic surgery on her," he said.
The campaign has tried to make that case in recent weeks through its spokesmen.
But he rejected the suggestion that his campaign should try to find out who arranged for the calls.
The campaign is trying to get the most mileage it can out of making its headquarters here.
I think the point of the cigarette and the message the campaign was trying to get across is that government shouldn't be regulating our decisions.
Because of that, some campaigns are still trying to sort out how to position themselves.
He added, "The other campaigns are trying to figure out how to get second place without seeming to have put any effort into it."
It was the kind of image that the campaign has been trying to convey for months with mixed results.
But the campaign has tried not to push it too far.