The Typhoo brand is well known in Britain for its long-running television commercial campaign jingles, such as :

The song was also used as a theme song for the movie "Pitong Dalagita" and as a campaign jingle for a Philippine senatorial candidate.

The brand also launched its campaign jingle in order to promote top of mind recall and encourage users to switch from competition.

"Peres tried it his way, putting security in the hands of Yasir Arafat," he intoned, building steadily up to his campaign jingle: "Netanyahu: making a secure peace."

There are many variations of the song(s), and the tune has been re-used in other songs for political campaign jingles, slave songs, comedy songs, or other folk songs.

However, the PDC's campaign jingle, with the refrain "Ey Ey Eymael, helped make him popular, and has been associated with him throughout is political career.

Bayh's success was attributed to a vigorous campaign of 300 speeches between Labor Day and the election, and a catchy campaign jingle that taught voters the correct pronunciation of his last name:

The Likud's campaign jingle, in Arabic, boomed out of loudspeakers, and Mr. Arens made a simple pitch to an attentive crowd.

"Sharon yavi shalom" was his catchy Hebrew campaign jingle - "Sharon will bring peace."

His campaign jingle in the 1992 election did not emphasize peace.