The campaign, which has been on for several years, this year includes some new radio spots.
The campaign also includes a Web site, manlaws.com, which is to be accessible starting today.
The campaign does not include television, so the budget is well under $5 million.
The campaign, which is 15 missions long, includes the Black family in a more historical setting.
The first campaign, in May 1997, included 1,000 police departments.
The campaign included a call to spread awareness on social media outlets.
The campaign includes a half-dozen environmental groups and 15 law firms.
The campaign in the Republican primary included disputes over taxes.
In addition to the police posts, the campaign includes special training for security personnel and a public education program.
He added that it was not clear whether the campaign would include advertising.