Others say that face recognition, coupled with an emphasis on what they call personal values, pulls customers in.

But in this century, new times called forth different values.

The most successful interventions have been a form of psychological interventions called values affirmation.

James stressed again what he called "fundamental American values" and pressed his consistent support for K-12 education.

There are also six "social energies", called societal values, which allow players to learn about the characteristics of the citizens.

"If ever a group of people stood for family values, what we call American traditional values, it is this crowd," the President said.

We are simply not teaching good citizenship in a deep way, what someone else might call religious values.

These values from a restricted domain are called principal values.

The hierarchical, father-knows-best approach sometimes called "Asian values" is on the defensive.

But the rulings troubled lawyers for groups defending what they called traditional values.