Those opportunities come in the form of what is called branded entertainment or product integration.

What I object to is that trash they call entertainment.

But it's still not what I'd call entertainment.

Or so willing to listen to others and call it entertainment.

They have caught the quick superficiality of what he calls "purchased entertainment" in a quick, superficial way.

That section requires that no more than 40 percent of an establishment's inventory and space be used for what the industry calls adult entertainment.

One little catch: the movie will be what some people call adult entertainment, others pornography.

The main buyers, the audience at the center of this wave of what the industry calls gross-out entertainment, are boys and men under 25.

You could call it entertainment, and use it to wow your children for a couple of hours.

"The police may call it breaking and entering, but we like to call it entertainment."