In addition, the alcohol industry is supporting a measure that Ms. Jeffe calls "a drive-by initiative, because it shoots down everything that is in its path."

This is called an initiative.

Mr. Lehner's testimony brought back memories from November 2003, when the Business Roundtable announced what it called an important initiative on executive pay.

He issued a strongly worded statement today, calling 215 a "falsely labeled, cynical initiative."

Instead, it declared, it was offering what it called a new initiative.

Avis is one company that Viacom is in discussions with to become an advertiser on Logo, which Mr. Deutsch called "a very interesting initiative."

Tommy Koh, former Singaporean Ambassador to the United Nations calls it a "timely and visionary initiative"

She called the collaboraton an "open initiative" and said that other journal publishers were invited to join at any time.

I call on the Commission to table a legislative initiative for setting up a European fund for developing the transport infrastructure.

All involved emphasized that the campaign, which Mr. Shanken called "a very bold initiative that's got a fair shot," would take three to five years to pay off.