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Names of Viking origin (with the suffix by) are abundant in the area - for example, Ormesby, Stainsby, Maltby and Tollesby were once separate villages that belonged to Vikings called Orm, Steinn, Malti and Toll, but now form suburbs of Middlesbrough.

Based on these and his insight in his brother's business and life, Ivar's brother Torsten Kreuger wrote a book in 1963 (2nd edition) called Kreuger & Toll, describing how Kreuger & Toll had been taken over, and how then the other Kreuger companies were taken over too.

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