Some advertisers are re-evaluating their buying strategies and demanding new ways of measuring audiences.

As a result of its aggressive buying strategy, the exchange rate increased 8% in one year, reaching 3.12 pesos per dollar.

How would value averaging, and other buying strategies, perform on the selling side?

Federated Stores Inc. is developing a new, more centralized buying strategy that could save it millions of dollars and enable it to lower its prices.

As speculation about an economic slowdown in 2001 mounts and thrifty buying strategies become important, Europe's most undervalued region of affordable premium wines springs to mind: Alsace.

His buying strategy: good locations, great views and jumping in when a market is down.

Both candidates embrace a new buying strategy that focuses on developing prototypes and forestalling full production until an affordable system is built and a clear need can be demonstrated.

"They have since changed their whole buying strategy," Mr. Sexton said.

The most bearish of options trading strategies is the simple put buying strategy utilized by most novice options traders.

Commission officials said the simultaneous multiple rounds of bidding would enable companies to adjust their buying strategies as the sale of licenses unfolded.