Effective cashflow management is critical to business survival.

This can be crucial for your business' survival in the event of, say, a fire which destroys a factory.

This also validates the growing importance of innovation (aka creativity) as a core principle for business survival and success.

Managing your cashflow is vital for business survival and growth.

Mason put small business survival, a justice interest, on a level concomitant with the pure economic rationale of consumer interest.

"But this is about business survival."

But when tough times hit, managing director David Phizacklea went back to basics to ensure the business' survival.

The speed with which the insurer deals with claims could be vital to your business survival.

An ability to deal with stress and ambiguity, the staples of many of their lives, he said, is also the key to business survival.

On the other hand, returns from R&D can be considerably greater than for other investments - and could even ensure your business' future survival.