At first, the firm built software for a variety of business applications.

It is among several dozen companies racing to build spam-fighting software.

Silicon Chalk builds software for the classroom to be used in laptop learning environments.

Prove to me that there is a market here and then let's go ahead and build software to solve it.

Being able to build complex software with self-contained blocks just makes more sense.

The "depth of knowledge in the area we want to build software is not good enough" among Indian programmers, the executive said.

Then, he went to build software for companies such as Apple and Atari.

"What we get excited about is building great software."

Projects group similar components into a code base used to build software.

"You can build software and sell somebody an experience they find enjoyable without them feeling they've bought a computer," he said.