The release strategy was to qualify the film for Oscar consideration and close after a week to build interest.

For those with little knowledge about the musical art form, this program builds awareness and interest.

"The networks convinced us in the short term this is the way to build interest."

Other stories preview games, usually between traditional rivals, to build interest.

Generosity aside, the wide exposure was also building interest in the collection among museums all over the world.

THE company is trying other ways to build interest.

The league's efforts to build interest in Japan with games like this may be getting mixed results.

The rumors were designed to build interest in the movie.

Forums were later added, in order to build interest.

But he said the campaign was a means of inspiring the Newton team as well as a way to build outside interest.