To build hype, Game released a mixtape called California Republic.

To also build hype, Game will release a street single titled "I Remember" (featuring Young Jeezy and Future).

As part of the marketing effort to build hype, box art is usually released a few months before the actual game.

The audiences responded enthusiastically to the premiere, which led to Raimi's idea of "touring" the film to build hype.

Scott then decided to start podcasting his novel in March, 2005 as the world's first podcast-only novel to build hype and garner an audience for his work.

In addition, the group put together a fake Comedy Central crew to build hype for the film and to encourage more people to see it.

PEOPLEnet has been criticized for building "3G" hype more on marketing than on technology.

He worked on the street to spread the word around, sold mixtapes of unreleased material to build hype, and provided impromptu shows at local venues.

Combs built hype aroud the web series by directing his using social media sites, such as, Myspace to direct users to the YouTube channel.

Apple leaks out information to build hype.