That's the whole idea, to build excitement in the game of golf.

Menacing music and intense camera angles are used to build excitement in the audience.

I had learned the importance of developing incidents within narrative in order to build excitement and drama.

A press conference also can build excitement or anticipation about an event.

Build excitement within the University community about the prospects of research commercialization.

Another is that the series builds momentum and excitement in a town that's seen it all.

Everything about the new school, including the first morning, was calculated to build excitement and enthusiasm about what they were doing.

The event soon became a tradition to build excitement for the basketball team's upcoming season.

"Show them brochures, build excitement for the program beforehand," she added.

I always come in and try to build excitement.