And there is an ever-lengthening list of marketers asking stars to be heard and not seen, using them as voice-over announcers in broadcast commercials.

Woven through this programming is advertising material designed to approximate broadcast commercials.

Coca-Cola's marketing efforts will also include 16 new broadcast commercials lauding the company's 111-year-old flagship brand, the world's best-selling soft drink.

The Republican-controlled Legislature is pondering legislation that would forbid a sitting governor running for re-election from appearing in broadcast commercials promoting the state.

A volunteer group has produced a series of broadcast commercials and print advertisements opposing possible budget cuts at the New York Fire Department.

Young & Rubicam became an eager partner with the Museum of Broadcasting in developing the retrospective of the agency's broadcast commercials.

It would also restrict broadcast commercials by outside groups in the immediate periods before elections and primaries if they mention federal candidates.

They are the print equivalents of the intrusive production techniques used in broadcast commercials.

The lawyers today turned much of their fire on the effort to restrict broadcast commercials by outside groups in the periods before elections if they mention federal candidates.

This exchange is arguably the first broadcast commercial in airwave history.