He is also a consultant for numerous tourism boards on using branded content.

In an effort to further reach young men with advertisements, branded content is now being included in video games as well.

As branded content has grown in respectability, so have the partnerships.

Another 2008 study once again shows how useful branded content has become in the age of technology.

Although research significantly shows how successful branded content can be, there are also some risks involved.

First of all, a company has to make a commitment to producing branded content.

If a company expects positive results, they must also expect to invest their time and money in producing well-made branded content.

"Then you'll be able to provide branded content over the phone on a video basis to customers that want it."

Also, "it's an interactive video show," he added, "so why shouldn't the audience pick the way the branded content plays out?"

Therefore, this television series is known as "branded content."