The Nokia Display Products' branded business was sold to ViewSonic in 2000.

In 2000, ViewSonic acquired the Nokia Display Products' branded business.

Chan also has a number of other branded businesses.

Although Dexter was successful from the beginning, Alfond tired of being controlled by a few large customers and decided to go into the "branded" business.

"It will go from being a commodity business to a branded business."

Prominent among these is the strength of challenges to Yahoo's commanding position in the branded business of display advertising on the Web.

Are there implications for branded multi-unit businesses?

This income performance was attributed to the stream of successful product innovations in its branded businesses, backed by aggressive marketing campaigns.

In addition, it operates a gifts and a branded retail business and has entered into many licensing arrangements.

"We came in a few years ago as a relatively new player in women's health in the branded business," Ms. Cox said.