It then forecasts future earnings and discounts these on the basis of brand strength and risk.

Ed Miliband cannot improve his brand strength overnight.

Since 2004, Landor has published an annual survey of brand strength measured over a three-year period.

They know their brand strength will probably carry the price point," Mr. Toprak said.

We feel it is important that the Commonwealth returns to its brand strengths of democracy and development.

"Rover was still too inflexible, unable to react quickly enough, and had not fully established its brand strengths in the market."

It was designed to build on the brand strengths of the paper's weekly section, Media Guardian, and is backed by significant investment, the company said.

This decision is an important step in further building our brand strength and aligning marketing efforts with our work to deepen customer relationships.

"This plays right into our brand strength."

Heinz had been a little arrogant about its brand strength, managers acknowledge.