The brand started in 1971, coinciding with the release of the first film adaptation.

After this period there was a boom in the industry and many local brands started manufacturing because of low entry barriers.

By the 1980s the brand had started to struggle and sold off its outdoor shoe division to Merrell.

In the end of 2011, the brand started to offer Apple accessories.

They are selling them through local stores and these regional brands have started competing for sales with a growing number of major players.

Its reconstruction is almost finished and Europe's top brands have started to move in.

Now many brands are starting to include blogs in their marketing plans.

The brand has started on the first of October 2009.

One major brand has even started making 0 and 00 sizes so that tweens could buy the clothes in the junior department.

The brand started as a website on 1 August.