"Fun is a good thing," he added, "but it must be done around what the brand stands for."

"Everything is developed from within the brand, what the brand stands for."

"There's a strategic fit between what our brand stands for and the programming they have to offer."

At some point, I'm hoping the brand will stand on its own.

"The brand stands for 'Invent,' and how do we show that?"

An organization carefully employs several of these elements to communicate to the consumers what their brand stands for.

These brands stand for something more than just the products they offer.

It is, in fact, what the brand stands for.

"I would rather have it like that than trying to spend a lot to figure out what the brand stands for."

The market understood the product and was able to relate to it because she embodied the values the brand stood for.