The brand was marketed as a luxury item, reinforced by the royal warrant.

The brand is marketed as "A taste of little Italy".

The brand primarily targeted an urban audience, and is currently marketed predominantly to women 21-35.

The brand was marketed despite internal concern it would be a fad and not last more than a year.

The brands had their supply lines consolidated, but were still marketed as separate chains.

The brand is marketed to be fun, playful, and flirtatious.

The brand is marketed as a natural, convenient snack.

This will be the first time the brand has been marketed as a distinct product.

The brand was introduced in 1968 and marketed to young professional women using the slogan "You've come a long way, baby."

The brand was introduced in 2004 and marketed mainly for elderly people.