We'll find out if the brand ever goes on TV.

The brand was dodgy to start with and can only go down.

Many other brands of safety razors have come and gone.

Down at the human end of the defensive line, fiery brands went flying out.

The brand is only going to be successful if it represents what the company does.

The brand went national in 2004 when it opened its first stores in California on the west coast.

A brand goes much deeper than just your company logo.

From 1983 to 2006, the brand went through a number of ownership changes and was off the market for a long time.

"Whether or not multiple brands under the same roof are going to be successful long-term," he added, "that we'll just have to wait and see."

But there are also potential pitfalls for marketers: What if the brand, or the team, goes south?