The brand began to target niche markets such as hospital stores and growth occurred at a rapid rate.
The brand began with the "Snow Village" collection of six houses in 1976.
He added that he still felt the brand was "just beginning to tap the potential of women's wear."
This is where the brand of club night called Retro began.
Night Agency experienced rapid growth as brands began shifting away from traditional media to digital.
"And when a brand begins to go downhill," he said, "it's very hard to turn around."
For some reason the brand on his forehead began to throb.
In the early 1990s, the brand began to change their name to Optimus.
This helped expose his designs to new audiences across the country, and the brand began to develop a cult following.
The brand began in the 1940s and was owned by Campbell Soup until 1996.