The designers' tranquilizing hold on their audience is simply a reflection of how big their brand has become.

The right clothes and the right brands have become so important.

One factor, he said, is that the two brands are increasingly becoming competitors.

In these cases, the brands have become less meaningful to target audiences and, therefore, lost share to competitors.

The more franchisees you have, the better known your brand becomes.

In many cases, these experiences enable brands to become closer to consumers than traditional advertising allows.

This is a world in which brands become like people, with personalities.

Name brands have became of particular importance among young people and many celebrities launched their own lines of clothing.

Instead, Mitchell's brand was becoming a nationally recognized product, sold in states all over the nation.

Nobody is more acutely aware of how enmeshed language and brands have become than the brand managers themselves.