Singh's brand of Sikhism appealed to the hippies who formed the bulk of his converts.

VW officials dispute this, asserting that the two brands appeal to different customers.

These brands were modern and appealed to the modern sensibilities that were taking over the people of the United States at the time.

Mr. Pittman maintained that America Online would not encroach on Netscape Online's customers because, he said, the two brands appealed to different segments of the market.

But as it begins a new national advertising campaign for print and television today, Toyota is hoping to prove that the brand can appeal to a customer's emotional side.

As described by the Pittsburgh Dish, the name "Hoi Polloi" may be chosen to indicate that the brand or service will appeal to the "common people".

Local brands may appeal to those consumers who favor small, local producers over large national or global producers, and may be willing to pay a premium to "buy local"

"Different brands will appeal to different groups," he said.

Such brands appeal to consumers who are becoming more aware of the need to protect the environment.

"Queen's" unique brand of stadium rock appealed to audiences across the globe.