Almost all the big media companies produce some sort of material related to their impact on society.
If you don't believe big media has a leg up in making government behave, try this.
"The poor old agencies need to respond to clients' needs and deal with the big media."
I don't think big media is going to take over because small media will always be there.
They have a stake in the content and now are exposed like big media.
Financial strictures mean that big media needs to get smaller.
Makes one wonder why big media have not tried to go global with a non-physical system.
Violating copyright is the only method available to the public to fight back against big media.
And do it all before the biggest media and technology companies get there first.
They often blame the big, wide media world and other social influences that cause children to grow up too fast.