To be sure, there are more subtle means of doing so than coming right out and telling the buyer to bid low.

The report showed how specific contractors were able to consistently bid low.

Those who bid too low are shut out.

And top management has increased its control of underlings who may have been tempted to bid too low to win a contract, he added.

Make sure you don't bid too low just to get your foot in the door.

The bidders at auction know they are taking a risk and must bid low to cover unknown contingencies.

We needed the job, so we bid low, but it was tough.

Should they bid low, or offer full price to avoid a bidding war?

But he noted that "it also has some risks" because the company must bid for jobs and could bid too low.

Often they bid low just to win a prestigious job, the goal being to grow.